About Us


We are a team of three business software enthusiasts specializing in CRM and other business software. So far we have worked on and tested dozens of different business platforms, including the common and less common ones.

Since the business software market, especially the CRM one, is flooded with solutions coming from different vendors, we know how hard it is to choose the best software for your company – especially when you have no experience with business software.

Our intention is to point you in the right direction, so you could easily decide whether to invest in this solution or not.

It is extremely important to get familiar with the specifics of each business solution before you invest your time and money into one. Once you identify your business needs and goals our reviews can help you make a smart decision and pick the best software, i.e. one that will perfectly align with your unique business needs.

We are always on top of our game, and we give our best to keep all of our software reviews and blog posts authentic and based on actual facts. Our focus is always on ease of use, reliability, scalability, features, support, integration, and pricing.

We intend to provide you with the latest functionality and feature updates on the most popular and best business solutions.

In a market where even one slightest advantage can put you ahead of your competition, a CRM solution definitely deserves your attention. The best CRM solutions can help you automate your marketing, sales, and services actions, build better relationships with your customers and set your business on the path of growth and development.

Steve - Business software expert Steve, Business software expert

My passion for solving puzzles and computer science merged into my job: assisting clients on their pathway to business success. Overcoming obstacles is my specialty. I have a Bachelor of Science in Information Technology degree. When I’m not programming, you’ll find me jogging or going on strenuous hiking trails in search of spectacular views.

Roy - Business software expert Roy, Business software expert

For the past 25 years, I’ve been closely involved with the development and implementation of innovative software solutions, with a clear-cut aim: to help businesses prosper. What looked like a rash decision to change majors in college from Journalism to Computer Science turned out to be a field trip into the unknown that helped me discover my full potential. I’m a happily married father of four who likes a challenge and the rewarding feeling of accomplishment.

Melissa, Marketing Manager and Content editor Melissa, marketing specialist, and content manager

I started my marketing specialist journey as a content writer and ended up as a content manager. SEO and SERP analysis are second nature to me. As someone who has spent her entire life immersed in words, it’s not surprising that I am where I am now. With my eyes glued to books for the majority of my life, it’s safe to say that I simultaneously live and breathe what I do.