Are you familiar with the term CRM? It refers to Customer Relationship Management and the common practices, approaches, and technology involved in nurturing leads and building better relations between clients and an organization. It’s a knowledge-based approach and a powerful business strategy that aims to:
- Increase customer retention
- Improve sales
- Keep the business up-to-date
- Better understand customer preferences
- Build better marketing campaigns
- Convert prospects into loyal consumers
- Offer better products and services
- Establish a business presence on the market
Customer Relationship Management Software Definition
Let’s start from the basics – what is CRM software exactly? A CRM system is simply a platform used to implement your CRM strategy. In other words, this technology can help to efficiently manage all of the businesses interactions, improve the sales pipeline, collect and analyze vital data from various sources, and optimize an array of your company’s dated processes.
So what are the benefits of CRM startups can look forward to? Here are a couple of things to consider:
- CRM saves time and manual labor efforts.
- It reduces the risk of human errors.
- The system is getting smarter due to technology advancements such as machine learning.
- It afford businesses mobility and automaton.
- It offers a personalized customer experience.
CRM System Key Features
What can CRM for startups do? The basic features of CRM systems come down to three important business aspects:
- Company size
- Type of business
- Sales operations
The beauty of CRM software is that it offers perks to businesses of all sizes, so we can say that must-have CRM features include:
- A calendar and notification capabilities
- Contact management
- Task management
- Simple Reporting
However, this is quite basic considering that technological innovations can provide much more. Hence, advanced CRM programs also offer:
- Email integration and tracking
- Marketing campaign management
- Social media management
- Document management and storing
- Customized reports
- Lead management
- Sales overview
- Potent analytics tools
- Mobile access
- Easy-to-use dashboard
Startup CRM Software Benefits
All of this sounds great, but what can CRM actually do for your small business? If we analyze these features one by one, you can note the benefits that hide behind them. By adopting good CRM startup software, you can expect to:
Improve communication with clients due to an easily accessible centralized database and easily retrievable documents with all contact details and tracked interactions with the business.
Discover customer shopping patterns and other market insights that can help you enhance the product/service quality as well as the catalogue offerings for increasing the chances of customers making a sale.
Track all deals, sales activities, and prospects. CRM allows you to customize the sales cycle for efficiently moving leads throughout all the sales stages.
Keep a track of marketing campaigns from beginning to the end. CRM enables you to automate workflows, pinpoint the target audience, and accurately measure the marketing success.
Track, record, and store all email interactions for securing a better customer service collaboration and providing immediate resolutions to inpatient clients.
Simply integrate the system with popular tools such as Outlook, Gmail, Microsoft Exchange, and others.
Log in the CRM dashboard at any time and from any location via mobile, tablet, or a computer.
Access organized documents, retrieve, and share files with other members.
Stay informed about the latest trends and social media buzz while managing all social platforms in one place. You can schedule posts to appear on various channels with high traffic and therefore increase your brand awareness.
Create custom reports and choose between different metrics such as demographics, profits, sale stage, and lead type.
Use strong analytic tools for crunching big data gathered from emails, social media, phone calls, etc.
Examples of Top Best Startup CRM Solutions on the Market
In order to help you with the CRM search, we have made a list of our favorite CRMs. The best CRM examples that can take your business to another level are:
HubSpot CRM – So far, HubSpot CRM is the top software solution on the market. A user-friendly interface offers all the necessary CRM features to drive your startup to better business management. Manage your pipeline with efficiency and enhance the productivity of your team with an all-in-one system that comes for free.
SuiteCRM – SuiteCRM promises one thing only HubSpot was able to deliver – scalability. In fact, SuiteCRM takes the second place on our list and it’s a worthy rival because it grants you the complete freedom in your private cloud. However, this technology might not be suitable for really young startups, but it surely has its benefits that can be notes once the business starts to warm up.
Jelly CRM – This is a much simpler CRM software suitable for those who are not yet ready to focus on the bigger market picture. The system itself is intuitive and supportive, plus, you can try it for free and see if it agrees with your requirements.
Agile CRM – Another quality CRM tool that can automate your marketing, sales, and service at once. However, the cloud-based and a mobile-friendly software comes at the price. But don’t worry, it’s quite affordable.
Nutshell CRM – “CRM that works for you” allows you to track and manage every interaction with consumers as well as to automate sales cycle, improve collaboration within the team members, and get reports on business performance. You can try it for free, but after 14 days you will have to make a payment decision.
Conclusion: How to Choose the Best CRM for Startups?
Think about startup optimization and which of the CRM features mentioned above can patch or speedup some of your business processes. Make list of startup essentials and cross-reference them with the available CRM technology. From there on, selecting the right CRM will be much easier, especially if you keep in mind the following crucial aspects every reputable corporation counts on:
- CRM integration with other software tools and simplicity of use.
- Interactive design that gives you a total control over data and access.
- Analytic capabilities for making more informed business decisions.
- Expanding functionalities as the business develops.
- Mobile support for out-of-the-office CRM usage.
- Scalability and flexibility.
These are the things that make CRM software such a valuable tool, and as long as you take your time to choose the right option you will be on the fast track to success.