customer-relationship-management

What is customer relationship management?

In this post we are going to bring the meaning of customer relationship management closer to you. In the following paragraphs you can find out what CRM is, how important it is, what its benefits are and how to choose the proper CRM software to streamline and improve the CRM efforts in your organization.

what is sales management

What Is Sales Management?

In this post, you will get a better understanding of what sales management is and how to choose the best sales management software according to the most beneficial features, as well as get a brief insight into the top CRM solutions for sales management.

What is marketing automation

What Is Marketing Automation?

Marketing automation is a method that can extract repetitive processes from the overall advertising efforts in a business. Due to misconceptions, this method has been used in an improper way – to artificially attract audiences and to share generic content, which is the exact opposite of its initial purpose.

what is case management

What Is Case Management?

Due to the massive market competition and ever-growing customer expectations, businesses of all sizes turn to digital solutions for efficiently fulfilling all of their corporate demands. One of the technological requirements that quickly became the industry standard is precisely case management software.